Copy and creative strategy for humans who love humanity.
I'm Banafshe—a storyteller with a deep love for people and culture, and the founder of Lucky Letter.
Consulting brands on next-generation creative solutions—with copywriting and creative strategy at the center.
Recent clients: American Express, SYLVAIN, Contrarian Thinking, DOE Media, ZazenTax, War Room Inc., Durable, Vancity
Unbounce
Copywriter
2022– 2024
Copy lead on full-funnel marketing campaigns, pillar pieces, and thought leadership content.
Responsible for the creative conception of campaigns, a newsletter series, a podcast series, and scriptwriting for multimedia content.
Conducted voice & tone workshops for cross-functional teams, launched creative concepts, and revitalized our brand voice.
Delivered creative strategy to integrate AI marketing into Unbounce’s messaging.
Led thought leadership content
Hiring copywriting talent for the content team as part of the hiring board
Digital Media Academy is a digital art and technology education company focused on prepping the next generation of global leaders to succeed in a digital future through cutting-edge STEAM programs. As a Private Virtual Instructor for their Content Creation Program, I worked with students ranging from 9 to 40 years old from across the world—California to Dubai and Hong Kong—teaching them digital literacy in various mediums, including videography, gaming, content creation, and more.
Created Monday's content strategy and editorial calendar.
In charge of copywriting for the Monday brand.
Managed and wrote Monday’s newsletter.
Wrote pieces for Monday’s online magazine.
Ideating creative concepts for Monday's public events.
Ownership over the brand image and story, managed all content across all digital channels,
Creative direction of all branded content—from visuals to copy.
Curating and pitching PR stories to reporters and outlets, leading to coverage in major news outlets like New York Magazine.
Newsletter campaigns leading to a 60% increase in revenue.
Recognized as one of the Best Inventions of 2020 by TIME magazine.
Built the digital content strategy and brand voice from the ground up, curating a carefully crafted online presence ready for take-off.
Managing Editor of Urban Juve’s flagship online magazine, The Good
Production coordination and scriptwriting on The Yield Growth Cannabis Show podcast.
Creating social media strategy for the parent company, The Yield Growth Corp.
Helped land features in multiple issues of British Vogue and Vanity Fair.
Achieved 90% increase in overall social media growth.
Peeyade is an online publication that provides location-based information about Tehran’s cultural and entertainment scene. Starting off as a social media intern, I eventually became the company’s Social Media Specialist, as well as diving into content marketing and journalism. I curated engaging cultural campaigns, compelling our online following to provide us with city data and user-generated content. On the journalistic front, I would provide live coverage of buzzworthy art festivals and cultural events in the city, creating content on Tehran’s entertainment scene daily.